DeezyBreezy®. Your Private UI Laboratory

Meet DeezyBreezy®. Founders and enterprises work with us to grow their products through uncertainty. No fluff. No ego. No management hassle. More

DeezyBreezy® Manifesto ’25

DeezyBreezy® Manifesto ’25

DeezyBreezy® © 2025

© 2025

(R-23-1) – Mavii

2023

The design of Mavii is the result of the intense and collaborative effort of Mavii Studios and DeezyBreezy®. When Nick Chapman and Mark Mayo, talented innovators from Mozilla, envisioned Mavii in early 2023, they already knew that artificial intelligence would play a central role in the future of search engines. As design partners, we approached this with a clear philosophy: don’t just make it “look” smart, but make it feel smart. That meant keeping the UI clean, composable, and responsive to nuance. It meant building a framework where users weren’t forced into a single interaction model, but could flow naturally between reading, scanning, clicking, and asking — just like they do in the real world.

(R02301:0)

(R02301:1)

Mavii 1.0

SOON

(R02301:1.1)

AI Summary Card

AI Summary Card

SOON

(R02301:1.2)

Mobile Experience

Mobile Experience

SOON

(R02301:2)

Mavii 2.0

SOON

Licensed under CC BY-NC-ND 4.0

CC BY-NC-ND 4.0

Non-commercial concept

(R-22-1) – Nilu

2022 – 2023

Nilu is a simpler take on paid video-response apps like Cameo. Tony Mandarano and the DeezyBreezy® team started with something complicated and confusing and, step-by-step, made it clear and easy to use. Our goal was straightforward: remove distractions, focus only on what’s needed, and leave enough room for people to interact naturally. Nilu’s idea is simple: “The easier the app, the better the conversations.”

(R-22-1:0)

(R-22-1:1)

Nilu 1.0

SOON

Licensed under CC BY-NC-ND 4.0

CC BY-NC-ND 4.0

Non-commercial concept

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DeezyBreezy® Superpower

I

The "I" Superpower
Leadership & Vision

We don’t promise miracles. But we do promise sharp thinking, healthy friction, and design that moves your product where it actually needs to go. In today’s world, that’s more than enough to win. On the DeezyBreezy® website, we share our experience, insights, and solutions — structured hierarchically for clarity and consistency. We reject the shallow approach of “1 case = 1 product.” There’s so much we’re eager to share and showcase, so why hold back?

We challenge the status quo of traditional factory-like design studios. While others scale headcount and sell process over outcomes, we stay small, flexible, and focused. We work inside real constraints — limited time, changing priorities, unknowns — just like the teams we support.

Member: Ilya Marchuk

DeezyBreezy® Superpower

Y

The "Y" Superpower
Tenacity & Dedication

We challenge the status quo of traditional factory-like design studios. While others scale headcount and sell process over outcomes, we stay small, flexible, and focused. We work inside real constraints — limited time, changing priorities, unknowns — just like the teams we support.

Founders and enterprises work with us to grow their products through uncertainty. No fluff. No ego. No management hassle.

On the DeezyBreezy® website, we share our experience, insights, and solutions — structured hierarchically for clarity and consistency. We reject the shallow approach of “1 case = 1 product.” There’s so much we’re eager to share and showcase, so why hold back?

Member: Yura Severa

DeezyBreezy® Superpower

D

The "D" Superpower
Consistency & Organization

The design of Mavii is the result of the intense and collaborative effort of Mavii Studios and DeezyBreezy®. When Nick Chapman and Mark Mayo, talented innovators from Mozilla, envisioned Mavii in early 2023, they already knew that artificial intelligence would play a central role in the future of search engines.

We don’t promise miracles. But we do promise sharp thinking, healthy friction, and design that moves your product where it actually needs to go. In today’s world, that’s more than enough to win.

Member: Dmitrii Sergushkin

DeezyBreezy® Superpower

M

The "M" Superpower
Creativity & Bravery

Step right up and meet Nilu — an electrifying new platform that revolutionizes how you interact with influential personalities. Inspired by the simple, user-friendly feed concepts of Instagram and TikTok, Nilu gives you the exciting chance to request video responses directly from your favorite stars, delivered straight to your device.

Instead of reinventing the wheel, we looked at how users already consume information in search environments — and built around that. The AI Summary Card was designed to blend in, not disrupt. It slid naturally into the existing results, surfacing relevant insights right where the user expected them. But it wasn’t static. Depending on the context, it would reshape itself — visually and structurally — to match the nature of the query. Always contextual, always adaptive. And it didn’t dead-end: users could go deeper, asking follow-up questions to explore the topic further.

Member: Mariia Poshyvak

DeezyBreezy® Superpower

V

The "V" Superpower
Curiosity and Innovation

The team could have stopped there — refining the idea, making gradual improvements. But 2023 was different. The AI race had begun. With Google and Bing jumping into the game, it became clear: just building another smart search engine wouldn’t cut it. So Mavii changed course. Instead of a traditional search, it became an AI-powered chat that helps users find information through conversation. Of course, there were already players — Perplexity, You.com, and others. But that’s what made the path even more exciting. We set out to explore what could make AI search not just different, but better.

It looked fresh — but the more we reflected, the more something became clear: traditional search still had the upper hand in one crucial area—scanability. So we asked ourselves: what if we stopped trying to reinvent the experience, and instead fused the familiarity of search with the depth of AI responses?

Member: Vlad Kuchynskyi