DeezyBreezy™
DeezyBreezy™
Ideation → Design
Ideation → Design
Disclaimer
Releases marked as “Concept” are non-commercial and represent DeezyBreezy™’s design vision for various products. These concepts are intended solely for demonstration purposes and do not imply any commercial collaboration or endorsement by the companies that own the respective products.

All trademarks and copyrights belong to their respective owners.
DZR-001-NFI-NLU
001
Nilu/Set A1: Overview

Introducing Nilu—an electrifying new platform that totally reimagines your interaction with influential personalities!

Inspired by the user-friendly feed concept of Instagram and TikTok, Nilu offers you the thrilling opportunity to request video responses directly from the stars to your devices.

IMG-001-NFI-NLU-001 Step right up and meet Nilu—an electrifying new platform that revolutionizes how you interact with influential personalities. Inspired by the simple, user-friendly feed concepts of Instagram and TikTok, Nilu gives you the exciting chance to request video responses directly from your favorite stars, delivered straight to your device.
Step right up and meet Nilu—an electrifying new platform that revolutionizes how you interact with influential personalities. Inspired by the simple, user-friendly feed concepts of Instagram and TikTok, Nilu gives you the exciting chance to request video responses directly from your favorite stars, delivered straight to your device.
IMG-001-NFI-NLU-002 Step right up and meet Nilu—an electrifying new platform that revolutionizes how you interact with influential personalities. Inspired by the simple, user-friendly feed concepts of Instagram and TikTok, Nilu gives you the exciting chance to request video responses directly from your favorite stars, delivered straight to your device.
IMG-001-NFI-NLU-003 Step right up and meet Nilu—an electrifying new platform that revolutionizes how you interact with influential personalities. Inspired by the simple, user-friendly feed concepts of Instagram and TikTok, Nilu gives you the exciting chance to request video responses directly from your favorite stars, delivered straight to your device.
Challenge

The concept of paying for video responses from popular personalities isn't new itself—current market already caters to the digital world. But here, at Nilu, we're jazzing up the game by crafting an environment that's as straightforward as it is inviting.

Solution

We've ditched the complex forms, lengthy lists, and muddled navigation that bog down users. Instead, borrowing a leaf from the modern social network book, we let users engage with content just as they would in their everyday digital strolls—effortlessly and intuitively.

And yes, we're making it all about the mobile experience, skipping the fuss with tablets and desktops. This decision was intentional—let's dive into some noteworthy observations.

Most views of videos and photo content (reels, videos, stories, photos) occur on mobile devices. Currently, mobile devices generate about 60.66% of internet traffic, while desktops account for roughly 37%, and tablets make up only 2.26% of total views [Techjury] [The Tech Report].
Additionally, 69% of users in the U.S. prefer watching videos on smartphones, making them the primary device for digital video content [Sprout Social] . On platforms like Instagram and Twitter, the vast majority of video views are on mobile devices: 93% of videos on Twitter are viewed on mobile devices [Sprout Social] .
It confirms the dominance of mobile devices in video and photo content consumption, making them essential for marketers and content creators—an important insight for Nilu!
IMG-001-NFI-NLU-004 Step right up and meet Nilu—an electrifying new platform that revolutionizes how you interact with influential personalities. Inspired by the simple, user-friendly feed concepts of Instagram and TikTok, Nilu gives you the exciting chance to request video responses directly from your favorite stars, delivered straight to your device.
IMG-001-NFI-NLU-005 Step right up and meet Nilu—an electrifying new platform that revolutionizes how you interact with influential personalities. Inspired by the simple, user-friendly feed concepts of Instagram and TikTok, Nilu gives you the exciting chance to request video responses directly from your favorite stars, delivered straight to your device.
IMG-001-NFI-NLU-006 Step right up and meet Nilu—an electrifying new platform that revolutionizes how you interact with influential personalities. Inspired by the simple, user-friendly feed concepts of Instagram and TikTok, Nilu gives you the exciting chance to request video responses directly from your favorite stars, delivered straight to your device.
IMG-001-NFI-NLU-007 Step right up and meet Nilu—an electrifying new platform that revolutionizes how you interact with influential personalities. Inspired by the simple, user-friendly feed concepts of Instagram and TikTok, Nilu gives you the exciting chance to request video responses directly from your favorite stars, delivered straight to your device.
IMG-001-NFI-NLU-008 Step right up and meet Nilu—an electrifying new platform that revolutionizes how you interact with influential personalities. Inspired by the simple, user-friendly feed concepts of Instagram and TikTok, Nilu gives you the exciting chance to request video responses directly from your favorite stars, delivered straight to your device.
IMG-001-NFI-NLU-009 Step right up and meet Nilu—an electrifying new platform that revolutionizes how you interact with influential personalities. Inspired by the simple, user-friendly feed concepts of Instagram and TikTok, Nilu gives you the exciting chance to request video responses directly from your favorite stars, delivered straight to your device.
IMG-001-NFI-NLU-010 Step right up and meet Nilu—an electrifying new platform that revolutionizes how you interact with influential personalities. Inspired by the simple, user-friendly feed concepts of Instagram and TikTok, Nilu gives you the exciting chance to request video responses directly from your favorite stars, delivered straight to your device.

While Nilu never made its grand debut on the market, it has left behind a treasure trove of knowledge and innovation. We invite you to join us for our upcoming releases, where we'll share the lessons and discoveries made during the development of the product.

Sending questions, making payments, generating answers, managing profiles and finances—we’ve simplified it all! And there’s much excitement ahead!

CC BY-NC-ND 4.0
Non-commercial concept
CC BY-NC-ND 4.0
Licensed under CC BY-NC-ND 4.0
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Year: 2022
Industry: (FI) Fintech
Company: TGM Ventures
Product ownership: Tony Mandarano
Released: Mar 21, 2024 by DeezyBreezy™
Designed by:
Ilya Marchuk
Yura Severa
Mariia Poshyvak
2024 DeezyBreezy Inc.
© All rights reserved.