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As one of Thailand’s largest banks and a proud member of the Mitsubishi UFJ Financial Group (MUFG), Krungsri shines as a true gem of the Thai financial system. Let's take a step back and view Krungsri’s mobile banking solution, KMA, through a fresh lens.
In this release, we’re not just looking, we’re analyzing and reimagining!
Mobile transfers and QR payments in Thailand are rapidly on the rise, becoming a central feature of mobile banking.
Krungsri’s 2023 report shows the bank expanding QR payment options, including international transactions, keeping pace with Thailand’s growing preference for contactless payments via mobile devices [1] [2] . The focus is clear: integrating QR codes into banking services to offer faster, more convenient payment solutions.
Backing this up, Mordor Intelligence reports that mobile payment volumes in Thailand are growing at double-digit rates, reflecting the nation’s shift toward a cashless economy [3] . This underscores the need to prioritize payment and transfer features, as they dominate mobile banking transactions.
Our approach? Simplify navigation and visual elements to prioritize frequent transactions and account management, while secondary features take a back seat.
Krungsri boasts a vast array of interaction options with its services.
Without specific internal data, we lean on publicly available research and reports from the Thai banking sector and the global financial scene to map out our vision for transforming Krungsri's products—and we're not just stopping with KMA!
If our concepts catch on and are well-received, then our creative journey is truly paying off. Stay tuned for what we unveil next!
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